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GE Capital Banking
You can't go out and open a GE Capital banking account. As a company, their policy is to work with affinity groups- and this is something that for your financial welfare you should know about. Affinity groups are simply groups of people who share a certain experience. From marketing companies' points of view, that means you can also be marketed to together as a group. When you are offered a credit card, for example, branded with a charity, or a motoring organisation or as part of your union or professional membership; that's affinity marketing in action.
As you can imagine, a company like GE which sells its products through these types of partnership has a lower cost base than a company which has to maintain a high street presence and advertise on TV- it's also why you might not previously have heard of GE Capital banking products before.
Currently, through affinity partnerships you may well be offered any of the following financial services which ultimately are serviced by GE: loans, credit cards, store cards, bank and cash cards, car loans and car leasing products. It may well be that the first you know of GE is that your cheque for repayments will be made payable to GE Capital Bank.
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