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First Direct Bank
Launched in 1989, First Direct bank was a spark of prescience on behalf of what was then the Midland Bank and is now HSBC. It was originally designed to be a completely telephone-only banking service, at a time when the internet was still in its infancy and the company wanted to try out banking without branches and banking 24 hours a day. It remains to this day the UK's most recommended bank (probably more a comment on the heinous state of bank customer services these days…) and therefore they also offer a complete switching service to make moving your account to First Direct easy. The real numbers say it all: over 80% of customers are satisfied with First Direct bank… compare that to a measly 42% who are happy with Barclays.
Having created the telephone architecture, First Direct bank proudly promise that you can always speak to a real person- and reasonably fast too; which is why you won't get bundled around call centres inefficiently as you do with some banks. Customer testimonials bear this out. Employing 3,600 people, the service has now expanded to include internet and mobile phone banking too. They now have 600,000 customers- and a huge 180,000 are switched on to mobile banking.
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