All is not well in the world of internet banks. Several surveys in 2003 have suggested that banks need branches to do things properly. The Egg bank, with a funny name, funny adverts, and what were perceived initially to be funny products is bucking the trend (although its subsidiary in France isn't doing so well). One of a rash of internet banks, Egg appeared in 1998, and is now owned by the Prudential Group.
In those five years, the roster of awards Egg bank has won is telling- they're not just "Best Savings Account" etc. awards, rather it has won for business, banking technology, retail technology, media clarity, PR, marketing effectiveness, and innovation. This hints at Egg bank's formula for success- opening the doors and being a bank is not enough to tempt people away from the high street; you need innovative branding and innovative products.
To achieve this, Egg has probably done more than any other banking player (except perhaps The Woolwich) to push flexible banking products out into the market. Egg has constantly performed well rate-for-rate with competitors, and also regularly highlights questionable practice in the industry (most recently the billions we pay in redemption charges on mortgages, loans and other early repayments). Unlike most internet banks, good technology is also backed up by good design- with Egg's award-winning site clear, concise and reliable.